{"id":41326,"date":"2025-08-01T09:18:39","date_gmt":"2025-08-01T07:18:39","guid":{"rendered":"https:\/\/empiezapori.com\/?post_type=portfolio&#038;p=41326"},"modified":"2025-08-01T09:59:04","modified_gmt":"2025-08-01T07:59:04","slug":"disseny-de-packaging-i-branding-visual-per-a-animallows","status":"publish","type":"portfolio","link":"https:\/\/empiezapori.com\/ca\/portfolio\/disseny-de-packaging-i-branding-visual-per-a-animallows\/","title":{"rendered":"Disseny de packaging i branding visual per a Animallows"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-d71fd99d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9f1574e9\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a0359808\"><h2 class=\"uagb-heading-text\"><strong>Disseny de packaging<\/strong> <strong>i branding visual per a <em>Animallows<\/em><\/strong><\/h2><div class=\"uagb-separator\"><\/div><p class=\"uagb-desc-text\">En aquest projecte desenvolupem el disseny complet del <strong>packaging <\/strong>per a <strong>Animallows<\/strong>, una l\u00ednia de malv\u00ed de la marca <em>Cool Candies<\/em>, pensada per captivar els m\u00e9s petits amb la seva proposta divertida i visualment atractiva.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El repte va ser crear un disseny que transmet\u00e9s tendresa, diversi\u00f3 i confian\u00e7a, alineat amb els valors duna marca orientada al p\u00fablic infantil i familiar. El producte havia de destacar al punt de venda, diferenciant-se per la seva est\u00e8tica amigable.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f2cc3927\"><h2 class=\"uagb-heading-text\"><strong>Qu\u00e8 vam fer?<\/strong><\/h2><div class=\"uagb-separator\"><\/div><p class=\"uagb-desc-text\"><strong>Disseny gr\u00e0fic de l&#8217;empaquetatge: <\/strong>Creem una composici\u00f3 alegre, acolorida i equilibrada, utilitzant una paleta de tons past\u00eds i un entorn de cel amb n\u00favols que evoca suavitat i dol\u00e7or, refor\u00e7ant el concepte de malv\u00ed.<br\/><strong>Il\u00b7lustracions originals:<\/strong> Dissenyem des de zero les il\u00b7lustracions dels animals protagonistes (\u00f3s colla, unicorn, pop, peix), alineats amb les figures dels marshmallows de l&#8217;interior del paquet. Cada personatge t\u00e9 una personalitat \u00fanica i un estil visual coherent que refor\u00e7a el branding de la marca.<br\/><strong>Packaging funcional i atractiu: <\/strong>El disseny ressalta els beneficis clau del producte \u2013 com \u201csense gluten\u201d i \u201c0% greix\u201d \u2013 mitjan\u00e7ant icones clares i accessibles, sense perdre de vista l&#8217;atractiu visual general.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e0cies a aquest disseny, <em>Animallows<\/em> es posiciona com una proposta diferencial a la categoria de confiteria infantil. La seva pres\u00e8ncia comunica valors de diversi\u00f3, innoc\u00e8ncia i qualitat, afavorint l&#8217;atracci\u00f3 visual tant en g\u00f3ndola com en entorns digitals i xarxes socials.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b61d132b\"><!-- Galeria_del_portfolio le a\u00f1ado los estilos de la galeria de WordPress -->\r\n<div class=\"entry-content clear\" itemprop=\"text\">\r\n<figure class=\"wp-block-gallery columns-2 is-cropped\">\r\n    <!--<ul id=\"ul_galeria\">-->\r\n\t<ul class=\"blocks-gallery-grid\">\r\n                    <li class=\"blocks-gallery-item\">\r\n                <img decoding=\"async\" width=\"1024\" height=\"713\" src=\"https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-1024x713.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-1024x713.jpg 1024w, https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-300x209.jpg 300w, https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-768x534.jpg 768w, https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-500x348.jpg 500w, https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-800x557.jpg 800w, https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>            <\/li>\r\n            <\/ul>\r\n<\/figure>\r\n<\/div>\r\n<!--Cliente-->\r\n<div>\r\n<\/div>\n\n<!-- Galeria_del_portfolio le a\u00f1ado los estilos de la galeria de WordPress -->\r\n<div class=\"entry-content clear\" itemprop=\"text\">\r\n<figure class=\"wp-block-gallery columns-2 is-cropped\">\r\n    <!--<ul id=\"ul_galeria\">-->\r\n\t<ul class=\"blocks-gallery-grid\">\r\n                    <li class=\"blocks-gallery-item\">\r\n                <img decoding=\"async\" width=\"1024\" height=\"826\" src=\"https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/Bolsa-animales-Horizontal-4-1024x826.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/Bolsa-animales-Horizontal-4-1024x826.jpg 1024w, https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/Bolsa-animales-Horizontal-4-300x242.jpg 300w, https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/Bolsa-animales-Horizontal-4-768x620.jpg 768w, https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/Bolsa-animales-Horizontal-4-500x403.jpg 500w, https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/Bolsa-animales-Horizontal-4-800x645.jpg 800w, https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/Bolsa-animales-Horizontal-4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>            <\/li>\r\n            <\/ul>\r\n<\/figure>\r\n<\/div>\r\n<!--Cliente-->\r\n<div>\r\n\tCliente: \r\n\t<ul id=\"ul_cliente\">\r\n\t\t    <li id=\"li_cliente\">\r\n\t    \t<!--<a href=\"\"><\/a> -->\r\n\t\t\tCool Candies\t    <\/li>\r\n\t\t<\/ul>\r\n<\/div><\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disseny de packaging i branding visual per a Animallows En aquest projecte desenvolupem el disseny complet del packaging per a Animallows, una l\u00ednia de malv\u00ed de la marca Cool Candies, pensada per captivar els m\u00e9s petits amb la seva proposta divertida i visualment atractiva. El repte va ser crear un disseny que transmet\u00e9s tendresa, diversi\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41329,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Desenvolupem el disseny del packaging per a Animallows, de la marca Cool Candies, amb una proposta divertida i visualment atractiva pensada per captivar els m\u00e9s petits.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"https:\/\/empiezapori.com\/diseno-grafico\/diseno-editorial-y-catalogos\/","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"cat\u00e0leg","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[702,781],"portfolio_tag":[708],"class_list":["post-41326","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-disseny-grafic","portfolio_category-packaging-ca","portfolio_tag-barcelona-ca"],"acf":[],"taxonomy_info":{"portfolio_category":[{"value":702,"label":"Disseny gr\u00e0fic"},{"value":781,"label":"Packaging"}],"portfolio_tag":[{"value":708,"label":"Barcelona"}]},"featured_image_src_large":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-1024x713.jpg",1024,713,true],"author_info":{"display_name":"Administrador EXI","author_link":"https:\/\/cd47cf338c2d222b.com\/ca\/author\/cd47cf338c2d222b\/"},"comment_info":0,"uagb_featured_image_src":{"full":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori.jpg",1200,835,false],"thumbnail":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-150x150.jpg",150,150,true],"medium":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-300x209.jpg",300,209,true],"medium_large":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-768x534.jpg",768,534,true],"large":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-1024x713.jpg",1024,713,true],"1536x1536":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori.jpg",1200,835,false],"2048x2048":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori.jpg",1200,835,false],"vp_sm":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-500x348.jpg",500,348,true],"vp_md":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-800x557.jpg",800,557,true],"vp_lg":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori.jpg",1200,835,false],"vp_xl":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori.jpg",1200,835,false],"vp_sm_popup":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-500x348.jpg",500,348,true],"vp_md_popup":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori-800x557.jpg",800,557,true],"vp_xl_popup":["https:\/\/empiezapori.com\/wp-content\/uploads\/2025\/08\/bolsa-coolcandies-empiezapori.jpg",1200,835,false]},"uagb_author_info":{"display_name":"Administrador EXI","author_link":"https:\/\/cd47cf338c2d222b.com\/ca\/author\/cd47cf338c2d222b\/"},"uagb_comment_info":0,"uagb_excerpt":"Disseny de packaging i branding visual per a Animallows En aquest projecte desenvolupem el disseny complet del packaging per a Animallows, una l\u00ednia de malv\u00ed de la marca Cool Candies, pensada per captivar els m\u00e9s petits amb la seva proposta divertida i visualment atractiva. El repte va ser crear un disseny que transmet\u00e9s tendresa, diversi\u00f3&hellip;","_links":{"self":[{"href":"https:\/\/empiezapori.com\/ca\/wp-json\/wp\/v2\/portfolio\/41326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empiezapori.com\/ca\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/empiezapori.com\/ca\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/empiezapori.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/empiezapori.com\/ca\/wp-json\/wp\/v2\/comments?post=41326"}],"version-history":[{"count":0,"href":"https:\/\/empiezapori.com\/ca\/wp-json\/wp\/v2\/portfolio\/41326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/empiezapori.com\/ca\/wp-json\/wp\/v2\/media\/41329"}],"wp:attachment":[{"href":"https:\/\/empiezapori.com\/ca\/wp-json\/wp\/v2\/media?parent=41326"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/empiezapori.com\/ca\/wp-json\/wp\/v2\/portfolio_category?post=41326"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/empiezapori.com\/ca\/wp-json\/wp\/v2\/portfolio_tag?post=41326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}